Distribution

Intelligent Homes is a revolutionary magazine that shake’s up the AV and home automation industry sector. This quarterly consumer magazine is set to be distributed across the UK, with 25,000 copies of each issue delivered to people’s letterboxes, covering new households each issue. By the end of 2024, the magazine will have reached a staggering 100,000 households and potentially 200,000 + readers. Intelligent Homes is brought to you by the publisher of the leading AV and home automation trade magazine Essential Install.
With Intelligent Homes, the industry finally has a vehicle to raise consumer awareness and increase market growth. By using the Geoplan Mapping Software Platform, DLM, Intelligent Homes’ distribution company ensures geo-demographic targeting of households throughout the UK. This software combines geography in terms of postcode sectors and the demographics of residents living within these sectors. This will allow Intelligent Homes to target specific audiences, focusing on ABC, C1 and C2 demographics.
The distribution data is sourced from the Census Office and is collated to provide the most accurate datasets at postcode, district and area level for the UK. By choosing the most prominent demographic characteristics of a target audience, Intelligent Homes will minimise wastage and increase response rates.
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